SINGLES' DAY: WHY NOVEMBER 11 IS SELF-LOVE DAY

Singles' Day, which falls every year on November 11, is now the largest global shopping event.
But this day has very different origins: it began as a celebration of single people and personal independence, transforming over time into a cultural phenomenon and one of the most anticipated dates for shopping enthusiasts.

It all started in the 1990s when a group of students from Nanjing University in China sought a playful and positive way to celebrate their single lives. The choice of date, November 11 (11/11), is no coincidence: four "1"s side by side symbolically represent individuality and uniqueness. What began as a small celebration among friends soon spread to other universities and Chinese communities, becoming a national day to celebrate not only being single but also freedom, strength, and self-love.

The real boom of Singles' Day came in 2009, when Chinese e-commerce giant Alibaba decided to turn it into a special shopping day by launching exclusive offers and discounts for the first time. This move was hugely successful: Singles' Day transitioned from an informal celebration to an unmissable event for millions, with record sales and increasing global participation.

Today, Singles' Day is a global commercial phenomenon. It’s no longer just an opportunity for singles but a day when everyone can shop for themselves, indulging in small and large luxuries and celebrating the idea that happiness also — and above all — comes from self-love and self-care.

This year, to celebrate Singles' Day together, we’re offering you a special 22% discount!
Discover our selection and take this opportunity to update your wardrobe or treat yourself to something unique.
Celebrate with us on this day of shopping and independence: November 11 is the perfect day to take care of yourself, in style!