BLACK FRIDAY: THE DAY THAT CONQUERED THE WORLD!

The Black Friday has now become an unmissable event for anyone who loves shopping, but few people truly know its origins. How did this global phenomenon come to be? And how did it become the most anticipated day of discounts worldwide?

The Black Friday has its roots in the United States, where the Friday after Thanksgiving marks the start of the holiday shopping season. But why black?
The term was first used in the 1960s in Philadelphia: the city was overrun with shoppers and tourists, creating chaotic traffic and congestion that the police called a Black Friday.

Over the years, however, the meaning evolved: black became a symbol of positive financial balances for stores. In finance, black indicates profits, in contrast to red, which represents losses. Black Friday thus became the day stores recorded high sales, bringing their accounts into the black.

In the United States, Black Friday has always been a day of exceptional discounts, with consumers ready to stand in long lines to grab the best deals. With the rise of the internet and online shopping, e-commerce also began offering more substantial discounts on this day.

For shopping lovers, Black Friday has become the ideal time to get quality clothing and accessories at reduced prices.
Check out our Black Selection and take advantage of exclusive discounts on top brands!